Milan, December 1, 2016 – The recent participation in Labelexpo Americas was an opportunity for Grafikontrol to verify its position in the US market. Having already operated in the market for 35 years through OEMs and agents, in 2015 Grafikontrol opened an office in the US to handle sales and technical support. Sales have focused primarily in the converting sector and are increasing: today, the US is the second biggest market for Grafikontrol, accounting for around 20% of its turnover.
Grafikontrol Sales Director and Partner Paolo De Grandis identifies the success factors which have led to a 10% year-on-year increase over the past two years: “Following the launch of the new TQC-360° product line, we concentrated on ensuring the continuous training of our technical support personnel, particularly by using a remote connection system and setting up a warehouse with a permanent stock of spare parts to ensure prompt service in case of emergency. This was a crucial factor that was highly appreciated by customers. The direct commercial presence was also an important factor as it conveyed the company’s dynamism and guaranteed its involvement in many industry events, including FTA and GAA (Gravure Association of the Americas), of which Grafikontrol is a member.”